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Oxford and Beyond Economic Impact

Miami and Oxford initiative to transform uptown into an entrepreneurial hub

College@Elm can be a revitalization model for the country

The storage building where the new College at Elm will be in the future
This 39,000 square foot building at College and Elm will become a center for innovation and entrepreneurship.
Oxford and Beyond Economic Impact

Miami and Oxford initiative to transform uptown into an entrepreneurial hub

#This 39,000 square foot building at College and Elm will become a center for innovation and entrepreneurship.()

Inside College at Elm

Seth Cropenbaker, assistant to the Oxford city manager, President Greg Crawford and Miami's Randi Thomas envision a building space that can become an incubator for start-ups.

By Carole Johnson, university news and communications

A start-up initiative envisioned by Miami University and the City of Oxford to revitalize an area along College Avenue and Elm Street recently received a $1 million jump-start from Ohio’s 2021-2022 state capital budget.
 
College@Elm encompasses a three-block area of uptown Oxford that includes a renovated community arts center, green space, and what is now a vacant building owned by Miami. The university and the city are setting their sights on renovating the building as an incubator for start-ups, workforce development, innovation, manufacturing, and more.
 
It’s a mouthful of ingenuity with forward-thinking vision shared by both Oxford and Miami. Both organizations debated what to do with the dilapidated building. For 68 years, the 39,000 square-foot building housed Miami’s food service operation. However, during the last 19 years, the building has been empty and in need of repair.
 
Several years ago, Miami received an offer from a developer who wanted to use it for off-campus student housing. City officials said no. Several years later, the two entities embraced the entrepreneurial spirit and generated the College@Elm proposal as an economic development plan for, not only Oxford and Miami, but the region.
 
The proposed renovation plan will transform the building into the College@Elm Innovation & Workforce Development Center. It will have two anchor tenants — Miami, operating an Entrepreneurship Training and Incubator Center — and the Fischer Group, a Butler county manufacturing company, operating a business expansion they call their “innovation extension.”

A model for the nation

“We believe it can be a model of revitalization for small, rural towns like Oxford across the country,” said President Greg Crawford.
 
Miami brings to the table innovative faculty, creative students, and award-winning entrepreneurship programs. The John W. Altman Institute for Entrepreneurship has ranked among Princeton Review and Entrepreneurship magazines’ top 10 publics in the United States for 13 years. Last year, it received the 2020 NASDAQ Center for Entrepreneurial Excellence Award.
 
The project can act as a catalyst, transforming a three-block underdeveloped area in the epicenter of Oxford’s business corridor into a high-tech innovation corridor. It will be the fourth renovation in the three-block area that includes the Oxford City Municipal Building project (the former Oxford Lane Library building), the Oxford Community Arts Center (OCAC) and the OCAC Park.

“The City of Oxford is committed to creating a supportive business climate that encourages the investment and economic growth necessary for a vibrant entrepreneurial ecosystem,” said Jessica Greene, assistant city manager of Oxford.
 
And that’s just in the three-block area. Across campus, Miami has been investing in renovating existing facilities and investing in new construction, such as the new Clinical Health Sciences and Wellness Building, or Health Care Hall, and the Richard M. McVey Data Science Building.
 
Elm street building on rooftop

This three-block corridor in Oxford is seeing a revitalization.

“College@Elm will be a magnet for economic development," said Randi Thomas, vice president for Miami’s newest department, ASPIRE, advancing strategy, partnerships, institutional relations, and economy. He explains the potential impact of the College@Elm initiative:
  • Increase the number of young-bright minds exposed to the Oxford entrepreneurial ecosystem and to encourage that young talent to remain in Oxford and southwest Ohio post-graduation.
  • Transform the Oxford economy from an 8-month economy to a 12-month economy.
  • Provide the distressed community with adequate resources to develop and implement economic development projects that can attract private investment and create new high-level and high-tech jobs.
  • Spur economic growth and create new high-quality jobs in Oxford and Southwest Ohio.
  • Create a template for rural catalytic growth that demonstrates the economic advantages of engaging students and young people in the entrepreneurial ecosystem.

Miami will operate the College@Elm Innovation and Workforce Development Center and support the Entrepreneurship Training and Incubator Center.

The Fischer Group, with two locations in Butler County and 300 employees, is an end-to-end consumer goods company. They take innovative product ideas and bring them to the shelf. As an anchor, they will operate and manage the innovation extension program, create high-impact experiential learning opportunities for students and attract new investment to Oxford.

“We basically invented the technology that de-risks and brings new products into the market at about a fifth of the time and at a quarter of the cost of what large companies do,” said Al Fischer, president and CEO of the Fischer Group.

Secrets of success

President Crawford said that the secrets to success include the following:

  • The Fischer Group, with its End-to-End ideas to market – ability to build prototype, conduct market analysis, consumer testing, manufacture and place on store shelves.
  • Intellectual Horsepower – engaging Miami students, faculty and alumni into the SW Ohio entrepreneurial ecosystem.
  • Institute for Entrepreneurship, named an Ohio Center of Excellence.
  • Strong statistical association between the arts, innovation & economic dynamism in rural areas.
  • Idle Intellectual Property pull strategy, which involves partnerships with military research organizations (e.g., Wright-Patterson Air Force Base) and industry. Miami can take idle intellectual property at military laboratories and transform ideas for defense into commercial applications.

Total cost for the renovation project is $10.7 million. The facility will house office space, the entrepreneurship training center, start-ups, design and testing area, and space for manufacturing operation.
 
Investment will pay off. It is estimated that Miami’s efforts are projected to infuse 25 new high-skilled jobs, with an aggregate annual payroll of $1,756,000 into the Oxford economy. The Fischer Group expects to add 53 high-skilled jobs to the Oxford economy, with an aggregate payroll impact of $2.1 million over a five-year period. Growth potential is real. For example, College@Elm anticipates launching at least three start-ups a year. 

University incubators average three spin off a year. In 2019-2020 along, 152 Miami University students launched 35 start-up companies.

"We are confident that once College@Elm is renovated, up and running that we can match this national average of three spin off per year," Thomas said.
 
The project will begin this year, and Thomas' team is working on securing financing for the project.